Ayurvedic Natural Cosmetics Business
Registers15-20% Growth Rate

February 06, 2010- The Ayurvedic natural cosmetics business of India is growing at the rate of 15-20% per year- much higher than India's overall cosmetics business that has a growth rate of 7-8%. Rs 4,100 crores natural cosmetics business of the country accounts for 18% of India's Rs 22,000-crores cosmetics market. According to KPMG Advisory Services, who has provided these figures, the Ayurvedic cosmetology business is expanding very fast, thanks to its initiators in India- the top three names in the natural cosmetics business of the country- Vinita Jain of Biotique, Mira Kulkarni of Forest Essentials and Shahnaz Husain of Shahnaz Hussain Products.

The Ayurveda Cosmetics Market

Consumers from all over the world are now interested in beauty products with a natural heritage. Therefore, the big names in the world cosmetics business like those of Estee and L’Oreal, both had shown interest in Forest Essentials of which Estee was successful in picking a good stake in Mira Kulkarni's company.

Biotique and Shahnaz Hussain Products, on the other hand, are committed to make available their natural cosmetics at neighbourhood kirana stores even in small cities and towns where people are now willing to pay to look good. Shahnaz Husain is all set to launch a mass market range- Shahnaz Forever- which will be available in neighbourhood stores. According to her “Everyone in the country should have access to quality ayurvedic products.” Biotique has planned to re-brand and reposition itself to help the already popular brand of her natural cosmetics reach the Rs 1,000 crore revenue mark in the next one and a half years.

According to the market experts, more global cosmetics companies will want to have share in the fast growing natural cosmetics market of India. Indian firms, with their expertise in the field, can grow at unimaginable levels with an access to latest technology and design. The middle class of India is ready to pay more for even those ayurvedic products that they have been using since ages. The high society people as well as people from other countries of the world are recognizing the harmful effects of chemicals and finding Ayurvedic natural cosmetics as more eco-friendly.

News Source- economictimes.indiatimes.com.